![]() ![]() And as cool as the Now concept was, it didn’t always work. It really felt like you were just using Google in a different way. Google Now could certainly do voice searches, but it wasn’t as conversational. They felt more natural and like real “assistants.” Apple’s Siri and Amazon’s Alexa both had actual names and personalities that people connected with. While Google Now was pretty great and it had a lot of loyal fans, it had a branding problem. ![]() Upcoming appointments, commute times, birthdays, and so much more, right there without having to ask for it. It was super handy to open Google Now and get a readout of your day. You could have fun conversations with Apple’s Siri, but Google Now was actually useful. This concept was considered pretty revolutionary at the time. You could get restaurant recommendations for your current location, information about events happening nearby, and, of course, a frequently updated local weather card. Google Now could do more than read your Gmail inbox, though. Google would display the tracking number and show its progress on a card in your Google Now feed. In a similar way, you probably have an order receipt in your Gmail inbox. Google would display the relevant details from the email on a card-including boarding pass-in your Google Now feed on the day of your flight.Īnother example is package tracking. You have a confirmation email from the airline in your Gmail inbox. In the beginning, Google Now was pretty limited, but it quickly gained more abilities.įor example, let’s say you’re going on a trip. ![]() RELATED: The 10 Greatest Versions of Android, Ranked What Did Google Now Do? You’d find a feed of these cards with information that was aimed to be what you needed right at that moment. You would launch Google Now by opening the Google app or swiping up on the home button on Android devices. It did this with “cards” in the Google Now feed. The general idea was Google would surface the information you might need right now without any input from you. It was considered an extension of Google Search. Google Now was not an assistant in the way we think of virtual assistants nowadays. ![]()
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